8 Ways to Grow Your Business
Grow Your Financial Advice Business with These Simple Strategies
1. Leverage Referrals & Reviews
Ask Satisfied Clients: Encourage happy clients to refer their friends, family, and colleagues. You can even create a formal referral program with incentives for clients who bring in new business.
Testimonials: Display client testimonials prominently on your website and marketing materials.
Online Reviews: Encourage satisfied clients to leave reviews on Google, Yelp, or industry-specific sites. Positive reviews can influence prospects.
Case Studies: Share anonymised case studies of how you’ve helped clients achieve their financial goals.
2. Build a Strong Online Presence
Website: Ensure your website is professional, easy to navigate, and clearly outlines your services. Make sure you are using blog content and key words to boost your Searchability (SEO) on Google ranking. Get an SEO software plug-in or human expert to help you optimise your SEO.
Social Media: Actively engage on platforms like LinkedIn, where you can share insights, testimonials, and success stories.
Content Marketing: Regularly post articles, videos, or blogs that showcase your expertise and offer value.
3. Partner at Events & Network Strategically
Webinars and Speaker Events: Organise sessions on relevant financial topics – at local schools (for parents), places of work, women’s day events, sponsor an existing event with a speaker opportunity, etc. This exposes you to potential new clients and positions you as an expert. Prospects who are interested in learning more can chat to you afterwards or set up a review meeting.
Workshops: Conduct workshops that offer immediate value, such as budgeting and debt control, retirement planning, saving for kids’ education, “to buy or not to buy (property)”, or offshore investment strategies.
Industry Events: Attend and participate in industry conferences, networking events, and community functions to meet potential clients.
Partnerships: Collaborate with professionals in related fields (like accountants or attorneys) for mutual referrals.
4. Offer Free Initial Consultations & a Will with Capital Legacy
Risk-Free Introduction: A free consultation can help you understand the prospect’s needs while allowing them to experience your expertise without commitment. You can use the Will and Estate Planning conversation to get an idea into the client’s needs, balance sheet, and assets which in turn can open up further opportunities.
Tailored Solutions: Use this opportunity to offer tailored advice, leveraging the tips and tricks from ICON, showing how you can specifically help them.
5. Timeous Communication & Utilising CRM Tools
Targeted Emails: Send personalised emails to prospects based on their interests and needs. Tailor your communication and marketing strategies based on the different segments of your client base.
Follow-Ups: Timely follow-ups after initial meetings or consultations demonstrate your commitment and attention to detail.
Track Prospects: Use a CRM system to track interactions, follow-ups, and the progression of your relationships with prospects.
6. Niche Markets
Specialisation: As Grace, our Marketing Adviser at ICON puts it: “If you are everything to everyone, you’re not anything to anyone!” Whilst at ICON we believe financial advisers should take holistic care of financial planning aspects, we encourage you to specialise in a particular market or demographic, such as small business owners, women in business, corporate groups, etc - to become the go-to expert in that domain.
Tailored Solutions: Offer solutions specifically designed for the challenges and goals of your chosen niche.
7. Maintain Consistent Follow-Up
Regular Check-Ins: Communication is key to every relationship! Even after an initial “no,” continue to follow up periodically. Needs change, and a no today might be a yes tomorrow.
Value-Driven Follow-Ups: Provide value in each follow-up, whether it’s a new piece of information or a relevant news update.
8. Stay Educated and Informed
Continuous Learning: Stay up to date on industry trends, CPD opportunities, new products, and changes in regulations. Your knowledge and expertise are key selling points. ICON can also assist you in this regard.
Certifications: Obtain relevant certifications and highlight them in your LinkedIn page, website, email signature, and other marketing efforts to build trust and credibility.
We hope you find these helpful in growing your practice! Please chat to your Key Relationship Manager at ICON for more information.
