Enabling Independent Financial Advice to thrive.

A shifting world requires new thinking and approaches to solve both today and tomorrow’s problems.

At ICON, we’re a platform-based business model whereby insurers can plug into our business to reach more good quality Independent Financial Advisers, and advisers can get far more value for themselves, and their customers. We’re driven by the single need that South Africans need access to better quality advice. We want to help democratise great advice, so that more clients can have the financial planning they need to live a happy and prosperous life.

 

At our core – we’re a group of passionate people working with Advisers and Insurers every day to make the Life Insurance industry better. We are a mix of trailblazers and entrepreneurs, with a shared vision to make the industry more customer-centric, and respected.

Welcome to the Revolution.

How are we helping Financial Advisers thrive?

 

At every stage of the Advice Journey, we give you back time.

Time to see more clients, and optimise your practice. In a nutshell - working with ICON will give you back money-making hours.

We help you take the risk out of giving risk advice -

with a replicable, defensible, product agnostic Risk Guidance View - all with the clients’ best interest at heart.

We help make sense of the product noise in the market,

by giving you independent and credible product information (simplifying the product selection process).

We increase your sales opportunities,

and quote conversions by using a ‘best of breed’ cover solution that you can’t get elsewhere (leverage the best components of our product partners).

Product Partners.

We have a variety of product partners that we consider, together, being best-of-breed providers in the market. The 4 key factors that we measure products up against are: premium sustainability, claims certainty, future insurability, and product flexibility / niche solutions. Service and values are just as important - and we choose partners that are forward-thinking, agile, innovate and passionate about changing the industry for the better. We will continue to onboard risk and investment partners as we build up our value proposition to independent financial advisers.