Tag: personalisation

‘Z(ee)’ latest Consumer

So, the world seems to have finally got a bit of a handle on what a Millennial is and how they behave, which is pretty good news. Unfortunately, there’s already a new breed finding their feet in the modern world, and by all accounts they are nothing short of Millennials on steroids. Referred to as iGen’s, the truth generation, the Snapchat generation, Gen Zers or, more typically, Generation ...

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