Tag: opinion

‘Z(ee)’ latest Consumer

So, the world seems to have finally got a bit of a handle on what a Millennial is and how they behave, which is pretty good news. Unfortunately, there’s already a new breed finding their feet in the modern world, and by all accounts they are nothing short of Millennials on steroids. Referred to as iGen’s, the truth generation, the Snapchat generation, Gen Zers or, more typically, Generation ...

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The Hummingbird Effect

If I were to tell you that Johannes Gutenberg’s idea to develop the printing press in the early 1400’s would turn out to be one of the biggest turning points in human history, would you believe me? To be honest, I don’t even think he would! How could the printing press be considered such a big turning point? Well, before the printing press, Europeans were generally unaware that they were ...

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Nudge Hunting

Nudge Nudge, Wink Wink ....

Manipulation is synonymous with deceit, extortion, lies and bad things in general but what if we could harness all that we know about manipulation and use it to improve the world around us? We are all in the business of influencing people to achieve our desired outcomes, whether you are aware of it or not, it is something we do constantly. In business we are trying to get people to buy into ...

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Weathering the perfect storm

Is your business future-ready?

Our industry is facing a perfect storm with the convergence of three high-pressure systems: changes in regulation, digital technology and consumer behaviour. These are set to deepen and accelerate the already rapid pace of change, resulting in a fundamental shift within our world. Each of these would be dramatic enough on their own and, once combined, their impact will be nothing less than spec...

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The Fourth Industrial Revolution and the Future of Business

Changes shaping our world.

The world is changing, and business is just as affected as technology, society and retail. Like all change, these shifts happen slowly at first, and then all at once. The key is to be prepared for them and to act at the right time, not too early or too late. The major shift happening at the moment is the emergence of the “Fourth Industrial Revolution.” We’ve already seen three revolutions, e...

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