Tag: consumer behaviour

Nudge Hunting

Nudge Nudge, Wink Wink ....

Manipulation is synonymous with deceit, extortion, lies and bad things in general but what if we could harness all that we know about manipulation and use it to improve the world around us? We are all in the business of influencing people to achieve our desired outcomes, whether you are aware of it or not, it is something we do constantly. In business we are trying to get people to buy into ...

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How to Catch a Millenial

With 30 Trillion dollars changing hands in the next 30 years how do you ensure you don't miss you!

Did you know that in the next 30 years an estimated $30 trillion dollars (I’m not even going to convert that in to rands because the number’s so big) will be changing hands from Baby Boomers to Gen Xers and Millenials? This will be the largest transfer of wealth in recorded history. Not to mention there’s a lot of wealth being independently generated in the meantime. So how exactly do you go...

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Weathering the perfect storm

Is your business future-ready?

Our industry is facing a perfect storm with the convergence of three high-pressure systems: changes in regulation, digital technology and consumer behaviour. These are set to deepen and accelerate the already rapid pace of change, resulting in a fundamental shift within our world. Each of these would be dramatic enough on their own and, once combined, their impact will be nothing less than spec...

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