Tag: communication

‘Z(ee)’ latest Consumer

So, the world seems to have finally got a bit of a handle on what a Millennial is and how they behave, which is pretty good news. Unfortunately, there’s already a new breed finding their feet in the modern world, and by all accounts they are nothing short of Millennials on steroids. Referred to as iGen’s, the truth generation, the Snapchat generation, Gen Zers or, more typically, Generation ...

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The Innovator’s Dilemma

Back in 2017 I wrote a blog about the inevitable failure of the world’s most successful businesses. At the time I thought it was edgy and controversial – it wasn’t. Upon re-reading my spew a few years on, I realized that there was a fundamental gap in my reasoning. Call it youthful ignorance, maybe just innocent naivety, never-the-less, I must set the record straight - there’s another important...

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The Hummingbird Effect

If I were to tell you that Johannes Gutenberg’s idea to develop the printing press in the early 1400’s would turn out to be one of the biggest turning points in human history, would you believe me? To be honest, I don’t even think he would! How could the printing press be considered such a big turning point? Well, before the printing press, Europeans were generally unaware that they were ...

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Nudge Hunting

Nudge Nudge, Wink Wink ....

Manipulation is synonymous with deceit, extortion, lies and bad things in general but what if we could harness all that we know about manipulation and use it to improve the world around us? We are all in the business of influencing people to achieve our desired outcomes, whether you are aware of it or not, it is something we do constantly. In business we are trying to get people to buy into ...

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Mind the (Communication) Gap

"I have too many clients to regularly meet with them, I spend too much time travelling as it is"

As the technological world hurtles forward at an ever-increasing speed, your ability to remain on top of all recent developments, as well as figuring out which best suit your needs, will be tested. For many who are unable to sustain their relentless pursuit toward technological liberation, and find themselves staring deep in to the abyss, the bridging of the knowledge gap seems about as simple ...

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